Communication, Engagement & Influence: Honing Three Key BA Skills by Adrian Reed
BAs tend to be natural communicators, but we’ve probably all experienced situations where stakeholders just don’t seem to listen. Meetings are held, decisions are made, but a week later the same issues are raised yet again. Why is this? Is it possible that sometimes we don’t make enough of an impact?
Communication, engagement and influence are key antidotes to this problem. In this practical presentation you’ll hear:
- How the trio of communication, engagement and influence are crucial
- How communicating facts alone isn’t enough: It’s all about the story…
- How engagement starts by being engaging
- How “impostor syndrome” might sometimes get in the way (and what to do about it)
You’ll pick up a range of techniques and approaches that you can put straight into use.
Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is a Past President of the UK chapter of the IIBA® and he speaks internationally on topics relating to business analysis and business change. Adrian wrote the 2016 book ‘Be a Great Problem Solver… Now’ and the 2018 book ‘Business Analyst’